Use case

Pricing a new product tier

A B2B SaaS founder needed to launch a premium tier without hurting conversion.

The circle

A pricing strategist, a SaaS finance lead and a growth marketer were matched on skills and similar past outcomes. Over two weeks they scored three packaging options in a decision matrix (revenue impact, conversion risk, effort, time to launch).

The Outcome Pack

A chosen option with rationale, a launch plan with owners and dates, conversion and expansion-revenue metrics, and a risk register with mitigations — exported to PDF for the board.

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Use case: pricing a new product tier — GeniusCircle