How to write a problem experts can actually solve
GeniusCircle team —
Five things to include in your problem description so the brief, the matching and the circle all work better.
Good circles start with good problem statements. Include:
- Context — what is happening and why it matters now.
- Desired outcome — what success looks like, ideally with a number.
- Constraints — budget, deadline, tools or rules you cannot change.
- What you tried — and what happened.
- Who will act — the people who will implement the result.
The AI brief will ask clarifying questions for anything missing.